Client
Dekkproff
Project Period
2024-2026
Project Type
Seasonal
4,200
Organic Traffic Starting Point
16,300
Organic Traffic Reached
Norway
Market
At Outranki, we believe that an ecommerce store should be built on a strong technical foundation to achieve sustainable organic growth. This includes the following technical initiatives.
Full accessibility for crawling and indexing across all important pages
As low retrieval cost as possible for search engines
Fast and stable server response times
Clean and efficient HTML, CSS, and JavaScript
Minimal reliance on JavaScript for critical content and navigation
Proper pagination setup for scalable category structures
Full implementation of structured data to improve content understanding and search visibility
Fully Established Website Structure Potential
Optimized website sctructed came from the elements listed below. All of this was supported by a carefully structured internal linking system, where category pages and blog posts were connected both vertically and horizontally. Parent pages linked to relevant subcategories and supporting blog topics, while closely related concepts were strategically connected across the site.
Category pages
We significantly expanded and improved existing category pages by refining their topical focus, strengthening contextual relevance, and aligning them more closely with real search intent.
Product pages
We optimized key product pages by refining product attributes, improving semantic clarity, and increasing their overall commercial value.
Evergreen content
We created comprehensive question-and-answer content around tire changes in Norway, covering all the topics people actively searched for and successfully ranking for most of them.
This project is a strong example of how long-term topical growth and technical consistency can outperform short-term SEO tactics. Because the client operates in the Norwegian tire change industry, traffic naturally follows two strong seasonal peaks every year. Our goal was not only to increase those peaks, but to build a much stronger baseline of organic visibility between seasons as well. The result was consistent seasonal growth without exception, including a 285% increase in organic traffic and multiple seasons with 50%+ year-over-year growth. Most importantly, the website developed a much stronger overall presence in Google, allowing it to compete more effectively during the highest commercial demand periods.
