Little Goose is a e-commerce website that sells children toys, clothes, gifts and other products. Their main market is Lithuania and they are also expanding internationally.
They offer very high quality products but their assortment is not so big which is a disadvantage compared to other websites from the same niche. That’s why we had to take a wider perspective when doing SEO for this project.
As it was clear so optimizing categories and doing link building will not be enough, we decided to put a lot of efforts into establishing a BLOG and covering topics that target audience is interesting in. Goals of this:
We did not forget commercial pages as well. While working on a BLOG, it’s also important to keep an eye on the category, product pages and see how they react over time. If we notice positive impact for some keywords, we implement the changes that satisfy the user intent more efficiently.
Also, with a constant link building, we achieve both, overall website authority growth which helps with faster rankings on new and existing categories, and rankings of the specific commercial keywords that are additional boosted from connections of already mentioned BLOG content.
50+ informational topics covered helped Little Goose project to establish a topical authority in this area which also resulted in better rankings of commercial pages alongside with Conversion Rate Optimization actions. It got us 400% overall traffic growth from Organic channel and 210% ROI so far.
